Where your information lives

Four services, and nobody else. No advertising tools, no error-reporting services, and no analytics beyond Vercel's own count of pages and buttons, described under Vercel below.

• Supabase stores the platform's database and files on servers in Sydney, and is a United States company.
• Vercel runs the application on its infrastructure in Sydney, and is a United States company. Its Web Analytics also counts which pages are opened and which buttons are pressed, so we can see where the platform is hard to use. It sets no cookies, and the count never includes your name, what you wrote, or which campaign or document you had open.
• Anthropic provides the AI that helps draft your content (United States). Your material is sent to it to do that work, and is not used to train its models. When you have not switched it off, your Marketing Performance review also runs a small number of web searches through its web search tool; the search text names your industry, region, channels and any competitor you named, never you or any person, and Anthropic and the search index behind its tool hold that text for their retention periods.
• Resend delivers the platform's emails (United States).

Each time content is generated, the relevant parts of your brand references, your conversation and your results figures are what is sent to Anthropic to do that work. Feedback you send travels by email and is also saved in the platform, so it reaches us even if the email fails.

If you use the microphone in a chat box, your browser's own speech service turns what you say into text: for example Google's in Chrome, Microsoft's in Edge, and Apple's in Safari. That happens between you and your browser's maker, outside the services above. We never receive the recording, only the text you choose to send.

Documents, spreadsheets, screenshots and scans are read while you upload them and then discarded. Only the text you confirm is saved. There is no file archive.

Please don't upload health information or anything a client has told you in confidence; that stays between you and them. And please leave out anything you would rather not have processed overseas.

You, in your own private area: the separation between members is enforced by the database itself. The TMC programme owner can see your material in that role, and every such access is written to a record that nobody can edit or delete. The developer can access the system for support and incident response.

Any brand reference: removing one takes it off your Brand Hub, but it is recoverable, not gone. History keeps up to the last twenty saves of each document, and while the page sits empty it offers to restore the most recent one in case you change your mind.

To make a document truly gone: “Remove everything” on the Brand Hub deletes all your documents and all their History together. If you want just one document's History cleared, ask us and we will do it by hand. Your logo: removing it deletes it outright. Campaigns: archive first, then delete permanently from the archive, which destroys the campaign's conversation with it.

Removing your brand conversation, your results entries, or your whole account isn't self-service yet. Ask The Marketing Collective and it will be removed by hand. Copies in the database provider's routine backups persist until those age out.

Before you can use the platform you're asked to read the Terms of Use and the Privacy Notice and accept them. When you do, we store four things against your account: which document, which version of it, the exact sentence you ticked, and the moment you ticked it. We don't store your IP address or anything about your device alongside it.

If either document changes you'll be asked again, and shown that it changed rather than asked cold. Ask us any time and we'll send you your record. It goes when your account goes.

Your Marketing Performance review can look outward as well as at your own figures: what a competitor you have named did that month, whether a platform you use had an outage or changed how it works, and what was going on in your market. It does this with a small number of web searches per saved period, run through Anthropic's web search tool. The search text names your industry, your region, the platforms you use and any competitor you named. It never names you, your business, or any person, and it only looks up businesses you named yourself. Anthropic and the search provider behind its tool hold that search text for their own retention periods; that is the one place your business context leaves the platform.

Everything it finds is shown on your dashboard with its source, as context, never as a target for you, and it is deleted with the period it was looked up for.

Signed-in members can switch this off for their own account here.

The sign out control in the menu ends your session in the browser you're using. If you're on a shared computer, use it.